Global Product Emerging Incentives Lead
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in advertising, marketing technology, management consulting, or product management.
- 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
- 2 years of experience developing business strategies or managing cross-functional initiatives.
- Program management experience.
Preferred qualifications:
- Experience working on complex, and cross-functional projects while managing multiple competing priorities in an ambiguous environment.
- Proficiency in SQL for data extraction and advanced spreadsheet software or BI tools (like Tableau or Looker) to build functional trackers.
- Detail-oriented and organized with the ability to manage deadlines effectively.
- Ability to engage with internal stakeholders and lead through influence vs. authority, especially on contentious topics, to reach consensus.
- Exceptional entrepreneurial approach to recognizing needs, solving problems, and anticipating issues with excellent business acumen.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
The Global Incentives team drives our commercial strategy, designing and executing programs (e.g., Video Incentive Program, Media Trials Program, Media Readiness Program) which drive business results for our partners and customers. Our mission is to build global incentives including tools, systems, workflows and communications which allows our incentive programs to scale with speed and precision.
Responsibilities
- Analyze internal and external feedback and produce materials to inform future iterations and use cases.
- Establish standardized frameworks for manual incentive pilots to bridge product gaps and gather market signals without requiring immediate engineering resources.
- Define and drive alignment on success metrics to evaluate pilot performance, analyze real-time market signals to provide Go/No-Go recommendations for global scaling.
- Develop the strategic blueprint and operational frameworks for transitioning mature pilot programs to a core program owner once they reach stability.
- Consult with regional leads to understand unique market-by-market issues and deploy competitive, sustainable incentive models that maintain global consistency while allowing for regional specifications.
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