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Head of Analyst Relations, Ads Marketing

GoogleNew York, NY, USA

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 13 years of experience in Management Consulting, Ad Sales, Partnerships, Analyst Relations, Product Marketing, or a similar role.
  • 3 years of experience in people management.
  • Experience working cross-functionally with product, marketing, sales, and executive teams.
  • Experience within the digital advertising landscape, including platforms, trends, and competitive dynamics.

Preferred qualifications:

  • MBA or Master's degree in a related field.
  • 3 years of experience in analyst relations.
  • Experience at an Advertising research firm or Agency research team.
  • Experience in B2B Marketing.
  • Experience building and managing relationships with partner organizations and strong project management skills.
  • Proven track record of successfully influencing analyst perceptions and driving positive coverage.

About the job

The Ads Marketing and Center of Excellence's Insights, Strategy, Research & Operations team defines and accelerates ACE's AI enabled growth strategy, drive operational excellence, and enhance the experience of our people, stakeholders, and customers.

As the Head of Analyst Relations for Google Ads, you will be responsible for shaping and strengthening Google Ads' perception and influence within the industry analyst community (e.g., Gartner, Forrester, Emarketer, Consulting firms, Universities, etc.). In this role, you will build and nurture relationships with key analysts, ensure Google Ads' participation in critical industry reports, and amplify analyst insights across our go-to-market channels.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $214,000-$302,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Build, cultivate, and maintain strong/credible relationships with new and existing influential industry analysts and research-firms. Develop tailored analyst relations plans for individual analysts and firms to achieve strategic objectives.
  • Coordinate Google Ads' contributions to third-party-research, including formal-briefings on our perspectives and narratives, bespoke-topics and recurring industry-overviews and rankings (Gartner Magic Quadrants, Forrester Waves). Develop joint research and publication-plans with analysts.
  • Identify opportunities for and complete regular inquiry calls with industry thought-leaders to gather-insights and inform Google Ads' strategy. Develop internal-briefing materials on upcoming and recent analyst publications relevant to Google Ads.
  • Develop opportunities for and coordinate the involvement of third-party analyst-voices and research in Google Ads Marketing and partner-channels.
  • Create processes for analyst relationship-management across Google Ads Marketing and partner-organizations.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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