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Marketing Analyst, Gemini, Media Lab

GoogleMexico City, CDMX, Mexico
Please submit your resume in English - we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Minimum qualifications:

  • Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
  • 3 years of experience executing campaign measurement and translating findings and insights into marketing recommendations.
  • Experience with brand or conversion lift measurement, or in a related digital marketing field.
  • Experience in Python or SQL to extract and analyze marketing campaign performance and user behavior data.

Preferred qualifications:

  • Experienced in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
  • Experience with data visualization (e.g., Looker or equivalent BI tool).
  • Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
  • Knowledge of statistical modeling techniques: e.g., Regression analysis (Linear, Logistic, Ridge).

About the job

Media Lab oversees media strategy, buying, and planning for Google Marketing. The team not only contains media experts, but pros in measurement, campaign governance, and other areas who help make your campaign a success.

In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. On a more day to day basis you will play a technical role in driving all things marketing analytics, with an excellent focus on the incremental impact of marketing goals. You'll define problems, develop, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.

As a Marketing Analyst, you will be seen as an expert within our team on all things that relate to media incrementality, MMMs, MMTs and digital measurement methodologies such as Channel level experiments and Brand lift tools. You will maintain global consistency, while keeping regional focus.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Use your knowledge of data analytics to develop solutions for marketing issues, to push brand and performance marketing to the next level.
  • Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars. (e.g. conversion lift tests, matched market analyses, and brand lift studies).
  • Analyze campaign results and report the media effectiveness across all stakeholder groups.
  • Conduct meta analysis, find best practices and bring and surface opportunities and risks otherwise not identified to executive stakeholders.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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