Marketing Technology Analyst
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Please submit your resume in English - we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in technical digital marketing roles or equivalent practical experience.
- 4 years of experience with data analysis and data tools (e.g., SQL, MySQL, Tableau, etc.).
- Experience working cross-functionally with various stakeholders and teams.
- Experience with project management or project coordination.
Preferred qualifications:
- Experience developing quantitative business models to assess the impact of projects and initiatives.
- Experience working cross-functionally with technical and business stakeholders to design, launch and scale marketing programs.
- Ability to structure data-driven narratives and excellent communication skills, coupled with distinctive problem-solving and growth marketing skills.
- Excellent relationship management and change management skills, coupled with an attention to detail and accuracy.
- Excellent team player who grows in a changing, cross-functional environment within a globally distributed team.
About the job
As a Market Technology Analyst, you are tasked with changing the way we do Marketing through product strategy centered on user experience and design, establishing a shared goal across the organization, and breaking seemingly intractable problems down into simple ideas that transform our operations and relentless prioritization. In this role, you will transform marketing technology by providing our marketers with insights gleaned from past campaigns and streamlining processes and tools that we use every day.
You’re a big-thinker, formulating product plans that cause step-changes in the way Google Marketing operates. You can identify process improvements and know the difference between a tool that needs improvement and a process that needs changing. You’ll bring an understanding of the fundamentals of marketing, advertising, and the creative process, and you have the skills and aptitude with user experience and design, coupled with the ability to work with agencies or internal engineering teams.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive adoption of Enhanced Conversions, Consent Mode, and First Party Mode for Google Analytics and Google Ads.
- Monitor product adoption and compliance with the support from cross functional teams and agency partners.
- Identify areas of opportunity to drive media growth through value centric measurement.
- Support development of business strategy and product roadmap using customer research, understanding of technology and business objectives, and set up relevant tracking to measure the business impact of product launches.
- Manage project timelines and deliver against changing deadlines and priorities and manage data and performance reporting analysis.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.