Group Measurement and Analytics Lead, Gemini App Marketing
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 10 years of experience working in marketing analytics using statistical techniques (e.g., significance testing).
- Experience in systems (e.g., Big Query).
- Experience collaborating with stakeholders, and in managing research and measurement agencies.
Preferred qualifications:
- 10 years of experience with identifying the data set, analysis and solution needed to address stakeholder questions.
- Experience with R or Python for statistical analysis and data visualization.
- Experience with digitally owned and operated, and traditional media analytics (e.g., email, social, brand, performance marketing).
- Experience in translating measurement outputs into Marketing optimization recommendations.
- Knowledge of data mining principles, querying data sets, connecting multiple data sources, building dashboards in data visualization tools (e.g., Data Studio, Looker, Tableau), and statistical modeling techniques (e.g, regression analysis).
- Ability to use data for storytelling for both technical and non-technical audiences.
About the job
As the Measurement and Analytics Lead, you will be responsible for leading data and insights initiatives that enable marketers to develop valuable global and regional marketing programs for Gemini App. You will be part of the fast-paced, dynamic Gemini App Marketing team, which is part of the cross-functional team responsible for establishing Gemini as a leader in the generative AI space.
Responsibilities
- Own measurement and analytics strategy and execution for Gemini App Marketing, including defining reporting needs, learning agendas, overseeing methodology and definitions.
- Conduct analytics to spot trends and inform marketing opportunities, and build tools for ongoing analytics and trendspotting across key moments throughout the year.
- Track and quantify marketing campaign impact on business and marketing goals, while assisting in improvement of impact measurement methodologies.
- Own Product and Marketing stakeholder relationships and drive insights and recommendations to achieve strategic business goals.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.