Head of Consumer, Government, and Entertainment Performance Strategy
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Detroit, MI, USA; Los Angeles, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 15 years of experience in digital media, sales, marketing, or product roles.
- Experience with people management, and leading and developing a sales team.
Preferred qualifications:
- Experience in Performance Advertising (Search and
Performance Max Campaign (PMax)) and thought leadership in Google's performance solutions. - Experience leading teams, driving go-to-market initiatives, establishing operational excellence, and fostering collaborative environments.
- Experience developing and executing strategies that drive significant business growth and product adoption in large-scale client environments.
- Experience in using data to inform decisions, solve complex problems, and translate insights into actionable strategies for continuous improvement.
- Ability to build strong relationships and collaborate effectively with internal and external stakeholders (e.g., GTM, HOIs, IDs).
About the job
Businesses of all shapes and sizes rely on Google’s unparalleledadvertising solutions to help them grow in today's dynamic marketing
environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
The Performance Strategy team is the link between product and sales at Google. Our mission is to drive business outcomes for our customers and business growth for Google with performance marketing strategies that utilize Google’s AI.
We are passionate about all things Performance and AI and are actively shaping the ever-changing world of digital advertising.Team members ensure we have the right commercial strategy for our Performance solutions and bring product expertise to both Consumer, Government, and Entertainment (CG&E) teams and their clients. They also serve as the architects and strategists for ALCS Performance priorities, responsible for crafting the vertical strategies to ensure those priorities resonate and drive impact in-market.Google's Large Customer Sales (LCS) teams are strategic partners and
industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Lead a team of Performance Strategy Leads (PSLs) to deliver performance (Search + PMax) business growth and product activation in the Automotive, Food, Beverage and Restaurants, and Home and Personal Care verticals.
- Establish operating excellence and strong collaboration within the verticals, and forge deep relationships with key partners such as vertical and product GTM, HOIs, SILs, and IDs.
- Align quarterly and annual sector and vertical business planning processes with the needs at product level to solve for customers’ key objectives.
- Develop and execute a strategy for driving business and product adoption across verticals. Develop best practice processes, share/implement them within and across the region ensuring their continuous improvement. Set the goal for future ads solutions relevant to CG&E partners.
- Collect and escalate product feedback, advocating for the needs of your verticals and customers.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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