Marketing Manager, Social, Business-to-Business Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- 8 years of experience in social marketing (owned and earned), managing brand management, content and community management.
- Experience in the Business-to-Business space on social.
- Ability to effectively manage competing priorities from diverse stakeholders.
- Proven track record of success in managing direct and cross-functional teams to increase company business growth and awareness through well-executed marketing efforts.
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
Ads Marketing mission is to know the customer, and know the Ads solution to connect them to supercharge Ads businesses in India.
The team is responsible for supporting the Ads business in India through strategic marketing planning, developing compelling positioning/claims/narrative and innovative Go-To-Market initiatives to meet the moment through social, campaigns, and events. This requires working extensively with sales (LCS and GCS) and other marketing/cross-functional teams in Google. We look for team members with strategic mindset, and leadership to think big and work collaboratively across teams.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop the social strategy for Business-to-Business in India, working across Ads and Cloud to improve the social share of voice in india across social channel.
- Build, develop, and manage the content and community roadmap, understanding the nuances of social as a platform and key business messages.
- Set up the required processes and infrastructure for measurement and reporting.
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