Head of Data, Measurement and Analytics, GCAS
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 15 years of experience in marketing analytics, strategy consulting, financial modeling, or statistical analysis.
- 7 years of experience in a sales leadership and people management role, including coaching, mentoring, and team development.
Preferred qualifications:
- Experience with marketing analytics tools (e.g., experimentation frameworks, attribution models, measuring incrementally, statistical approaches, SQL, R, Python etc.).
- Experience in Home, Personal Care and Tech sectors.
- Experience with cross-functional understanding of media businesses and management operations within the digital media ecosystem, along with proven success in business development, client relationship management, and solution-based selling.
- Ability to effectively influence and communicate cross-functionally with all levels of management internally and externally.
- Excellent communication skills, with a proven track record of building strong relationships with executive stakeholders.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Head Data, Measurement and Analytics, you will manage a team of pod-aligned Data Transformation Leads and Investigative Leads.You will be the team's measurement and analytics thought leader, lead the team's strategy across these priority areas, and act as an active member of the pod’s leadership team.
Your understanding of online media combined with your communication skills and investigative abilities shapes how new and existing businesses grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, a holistic measurement agenda and market analysis.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google’s products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what’s next into now.
Responsibilities
- Lead a team and coach skills and capabilities to be effective in the role and deliver high-impact, growth-driven work. Build and sustain an effective, high-performing team.
- Build relationships with global clients and partners leading the Data and Tech agenda for an overall measurement transformation strategy pitching benefits of adopting Google platforms/products.
- Understand customer business objectives and increase business impact by solving complex measurement problems that advance digital maturity across Google’s owned and operated product suite.
- Help customers navigate increasing measurement ambiguity. Identify scaled ways to solve common client business issues and share best practices/client successes across the industry/sector.
- Identify patterns and trends across the industry, and evolve strategy/approach accordingly. Collaborate with your Global Client Lead and Global Account Leads to deliver Objectives and Key Results (OKRs).
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