Marketing Data Analyst, Global Partnerships
- linkCopy link
- emailEmail a friend
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in Business Intelligence or Data Analytics.
- 4 years of experience in SQL and Data Visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
Preferred qualifications:
- Master's degree or equivalent practical experience (e.g., Statistics, Computer Science, Mathematics, Engineering, Economics, Finance, etc.).
- Experience with analytical methodologies, including regression, classification, prediction, machine learning, and neural networks.
- Understanding of Google measurement capabilities across ad and media platforms (e.g. Google Analytics) and data visualization tools (e.g. Data Studio).
- Strong presentation skills and effective verbal and written communication abilities to articulate compelling data narratives to audiences of varying technical ability.
- Proficiency in statistical tools such as R, SPSS, Python, MATLAB, or similar software.
- Passion for developing and analyzing large, complex data sets and translating them into actionable insights.
About the job
The Google Partners, Sellside Monetization team's mission is to fund the world's information by enabling online publishers, app developers, and media buyers to grow their businesses using our portfolio of products (AdSense, AdMob, and Ad Manager). We provide innovative, industry-leading online advertising solutions for our partners, by enriching an open and healthy advertising ecosystem, developing trusted products our partners can rely on, and exceeding their expectations to strengthen long-term relationships.
As a Marketing Data Analyst, you'll power the future of our publisher marketing by empowering partners to maximize content revenue and ensure a thriving, ad-supported open internet. This role sits within the Sellside Marketing team in Global Partnerships and is focused on growing new and existing publishers through proven marketing strategies and innovative testing. You will collaborate with marketing, sales, product, and legal to drive performance marketing strategies, provide valuable customer insights, and leverage data to drive growth marketing impact.
Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs, advance our partners’ goals, and further Google’s mission. Our team provides meaningful solutions — from helping publishers and developers grow their businesses through monetization solutions, to helping our long-term partners anticipate and navigate change in a way that delivers economic and reputational value. We build and distribute products through partnerships across a multitude of product areas, including Ads, Search & Assistant, Geo, Platforms & Ecosystems, Devices & Services, Health, Retail, Payments, Next Billion Users, and more. We collaborate across Google, ensuring a coordinated approach when engaging with our most complex and strategic partners.
The US base salary range for this full-time position is $117,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities via data-driven recommendations.
- Lead campaign experimentation and incrementality analyses to measure revenue impact of marketing efforts and inform future investments to maximize impact of marketing spend.
- Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into campaign performance.
- Develop a nuanced understanding of customer user journeys through research and data analysis to provide actionable insights for our marketing programs.
- Collaborate across Marketing, Product, Legal, and Sales teams on a variety of analytical workstreams to drive incremental impact on the overall business.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.