Measurement Lead, Large Customer Sales
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience assessing media performance for brand advertisers using tools such as Marketing Mix Models (MMMs), Brand Lift Studies, reach measurement tools, or similar methodologies.
- Experience developing executive customer relationships to influence measurement strategies.
- Experience solving measurement tests via creative solutions.
Preferred qualifications:
- Experience in measurement solutions beyond brand measurement, like incrementality or attribution.
- Knowledge of Google measurement capabilities across ad and media platforms.
- Understanding of the digital ad ecosystem and recent privacy changes.
- Ability to translate client business needs into new product opportunities.
- Excellent cross-functional stakeholder management to solve issues for clients.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and our customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Consult with brand advertisers and agency partners to understand the measurement goals and assess how Google measurement solutions can effectively address the needs via a measurement plan.
- Leverage advanced brand measurement approaches including cross-media measurement, brand lift studies, Marketing Mix Modeling (MMM) and others to prove the value of Google’s brand advertising to our client's business.
- Develop and be creative in finding new ways to meet the needs through working with our ecosystem, partnerships and product teams.
- Consult on measurement disciplines beyond brand for the performance portions of spend across brand advertisers including incrementality tests, attribution and durable measurement infrastructure.
- Support specialists to our front-line sales teams on realising client-level and cross-team level measurement opportunities.
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