Culture and Trends Manager, YouTube Marketing (Japanese, English)
- linkCopy link
- emailEmail a friend
Google welcomes people with disabilities.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of marketing experience in trend analysis or content curation related to internet video, pop culture, music or technology, for an editorial brand or platform.
- Experience working cross-functionally with various stakeholders and teams.
- Ability to communicate in Japanese and English fluently to support client relationship management in this region.
Preferred qualifications:
- Experience working in breaking news environments, editorial platforms or social media companies, with a remit to track and identify memes, songs, and trends.
- Ability to build collaborative partnerships with partners and cross-functional teams.
- Ability to work on multiple projects simultaneously in a dynamic and evolving context.
- Excellent written and verbal communication skills, and experience publicly speaking in a professional capacity.
- Passion for web video/YouTube ecosystem and digital culture, and strong knowledge of the web content landscape in Japan.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
You will collaborate with cross-functional teams (across Marketing, Product and Partnerships) to tell stories that bring context to what's happening on YouTube and represent YouTube as a spokesperson on local trends. This role requires a pop culture super-fan immersed in the YouTube community and daily social media conversations.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Manage local programming efforts, reviewing videos and channels while taking into account policies and considerations. Assess and make decisions about the appropriateness of different content for Japanese audiences, providing expert guidance on cultural sensitivities.
- Serve as an in-house expert on YouTube videos, creators, and fandom in Japan. Track the latest memes, songs, and trends for both long-form and short-form video on a daily basis through deep research.
- Conduct analysis of trends data to identify patterns and cultural insights to drive program strategies and support marketing and communication initiatives with data-driven recommendations.
- Create trends based narratives for tentpole YouTube moments in Japan and represent YouTube occasionally as a spokesperson on emerging trends for internal and external audiences.
- Contribute to the global development of resources and tools to improve trend identification and analysis.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.