Growth Marketing Manager, Gemini iOS App
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in growth marketing.
- 4 years of experience in driving growth for consumer apps on iOS.
- Experience in working cross-functionally with stakeholders and teams.
Preferred qualifications:
- Experience in data analysis and reporting with using analytics platforms (e.g., Google Analytics, Firebase).
- Experience with in-app marketing and user engagement strategies.
- Knowledge of the app marketing space with App Store Optimization.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while promoting the consumer relationship.
In this role, you will lead development and execution of the growth marketing strategy for the Gemini iOS App with focus on owned and operated channels. Your mission will be to acquire and retain users across various stages of the user's lifecycle, collaborating with Gemini Product Marketing and Product teams. You will help users discover and adopt Gemini’s most helpful features; and make using AI a delightful experience. You will oversee multiple growth campaigns and experiments with cross-functional teams.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and execute the iOS growth strategy for the Gemini app, focusing on owned and operated channels to drive user acquisition, activation, and retention.
- Own the roadmap for evergreen and Go-to-Market (GTM) growth initiatives across owned and operated channels such as emails, notifications, websites, and cross Google promotions.
- Partner with Paid Media, Search Engine Optimization/App Store Optimization (SEO/ASO) teams and Analytics to maximize effectiveness of demand campaigns.
- Partner with Product, User Experience (UX), Engineering, and Analytics to uncover user insights, design, and build a pipeline of growth experiments
- Prioritize, test and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding and activation, to feature adoption, churn prevention, and resurrection.
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