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Artist Marketing Manager, YouTube Marketing

YouTubeNew York, NY, USA; Los Angeles, CA, USA; +2 more; +1 more

This role may also be located in our Playa Vista, CA campus.

"Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act."

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Los Angeles, CA, USA; San Bruno, CA, USA.

Minimum qualifications:

  • Bachelor’s degree or equivalent practical experience.
  • 6 years of experience in marketing fields related to the music industry (e.g., music labels, digital streaming platforms etc.).
  • Experience in product marketing for business-to-business (B2B) audiences.
  • Experience managing cross-functional or cross-team projects.

Preferred qualifications:

  • Experience in a consulting or business analyst role fields related to music.
  • Experience in coding with analysis and data visualization skills.
  • Ability to take initiative and comfortable dealing with minimal guidance.
  • Ability to think critically about the Music Industry and apply real-world insights to the work itself.

About the job

As the Artist Marketing Manager, you will lead product marketing strategy development, insight generation, audience segmentation, value proposition and all artist product launches and campaigns. Your goal will be to inspire our artist and industry partners to adopt our tools, build their audience and engage their fans on YouTube.

In this role you will be responsible for uncovering and understanding the trends and issues facing the global Music Industry, and work cross-functionally to develop product solutions that will bring differentiated products to market and transform our business. You will build collaborative relationships across the company, and especially work very closely with the cross-functional Music team to help us position priority products, craft value propositions and help define growth strategies. You will work and influence executive leadership shaping our value narrative and deliver to C-suite external partners.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Define the roadmap, go-to-market plan and growth strategies for our suite of artist products and tools. Solve and turn industry-wide problems into compelling insights.
  • Develop positioning, messaging and build proof points to communicate YouTube’s value to the Music Industry through scaled and high-touch communications.
  • Support product development, own all product launch plans for our priority products and help the team prioritize improvements to the platform for artists and their teams.
  • Manage collaboration with executive cross-functional stakeholders and executives from the Music team (i.e. Product, Engineers, UX, Partnerships).
  • Track, distill and optimize performance of product launches via data analysis and experimentation to optimize campaigns for greatest impact.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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