Data and Measurement Solution Lead, LCS (Fixed-Term Contract) (English)
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Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hamburg, Germany; Berlin, Germany; Munich, Germany; Frankfurt, Germany.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience identifying and recommending ways to improve product and customer strategy.
- Ability to communicate in English fluently in order to work in this client-facing role.
Preferred qualifications:
- Experience in mapping L2S processes for LeadGen Customers and activating via DemandGen, PMAX, BroadMatch or other AI-powered ads solutions from Google.
- Experience in an analytical, problem-solving role, with knowledge of Google Ads and Google Marketing Platforms including Google Analytics.
- Experience in Google Marketing Platforms including Google Analytics.
- Understanding of modern measurement framework, related solutions and relevance for advertisers.
- Ability to network, influence, and work across various business functions, with strong people skills.
- Ability to communicate in German fluently in order to work in this client-facing role.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
The Data and Measurement Solutions team will combine all of Google’s data and measurement infrastructure expertise and will be at the forefront of enabling our Large Customer Sales (LCS) clients to fully capture and deploy first-party data and privacy-centric measurement. The team will actively develop clients’ digital marketing maturity of the advertising technology of the client uses.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Own strategic Data and Measurement roadmap at prioritized clients and that these Data and Measurement roadmaps are incorporated into the customer plan and/or Joint Business Plan.
- Identify opportunities to implement Data and Measurement solutions (e.g., Enhanced Conversions, Customer Match, VBB, Google Analytics, MMM and Conversion Lift Studies) via partner, Industry Managers, Account Managers, or technical support.
- Develop and deliver compelling industry-specific pitches for measurement solutions with a particular focus on LeadGen and value-based-biddings (e.g., L2S process mapping, measuring and respective value activation).
- Lead complex measurement-related projects that span across different product areas on the advertiser, partner, and Google side.
- Build strong relationships with vertical sales teams, Google Marketing Platform team, and Cloud businesses to ensure first-party data and privacy-centric measurement and targeting are prioritized and realized, when relevant.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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